Digital Marketing & Advertising
A gorgeous website is worthless if no one sees it.
Conquering digital advertising by inspiring innovation
and making our partners look like rock stars.
Marketing to a targeted audience and nurturing those visitors through the buyers' journey is the easiest, fastest way to get leads you can convert into customers.
Working with Zimmer Digital gives you access to leaders in the modern digital marketing space – with proven results. Our team is even capable of a managing a new product rollout, a brand refresh and coordinating tradeshows, conferences or other business events.
We keep a strong team in-house because the best service is full-service. Our Marketing Team invests their time and are passionate about the products, people and services they represent.
Businesses invest in us because we invest in their success.
Specifically Targeted Display Advertising
With Targeted Display, we offer campaigns that include
Keyword Targeting, Behavioral Targeting, Retargeting
and Artificial Intelligence (A.I.) Targeting
designed to show your ads to the exact audience you want to reach,
to deliver the right message on the right device at the right time.
Retargeting Your Website Users
Retargeting is all about converting visitors to your website into customers. It can be done with regular display ads, Native ads, and even Video ads! Your website probably has thousands of visits per week and you maybe get a few leads from those visits.
Do you know that the average consumer looks at more than ten websites while researching and looking for a service or product? Why not advertise to these prospects while you can?
Retargeting works by installing a pixel onto your web pages so that you can “follow” your customers around the web showing them ads as they browse their favorite web sites. Retargeting is a great way to keep reaching customers who have expressed an interest in your product or business, but have not turned into a lead.
Native Advertising
Native Ads are one of the hottest areas of
online digital advertising!
Digital ad spending is steadily rising, and no area is intensifying faster than native advertising. Native ads come in many forms, but all share the common goal of not “looking” like an ad.
Native ads are proven to have higher levels of engagement than traditional non-native ads, and they get results.
Contact Zimmer Digital today for a free consultation on how we can help you maximize the power of Native Advertising.
Facebook & Instagram Advertising
We don’t just do Facebook and Instagram – we offer what we call Facebook Premium. This means your ads go across:
- Facebook & Instagram’s News Feed
- Facebook Audience Network (the #1 native mobile ad exchange in the world)
- Facebook Messenger App
- Facebook Instant Articles
- Facebook Marketplace
- Facebook & Instagram Stories
We can also show your ads to people on Facebook that you want to target from a list of emails you have by creating a Custom Audience.
Facebook & Instagram Facts: 68% of adults say they use Facebook and 35% say they use Instagram, which makes those platforms the #1 and #2 social sites in every adult demographic from 18+. Source: Pew Research Center, Social Media Use Jan. 2018
Top Reasons To Use Our Facebook Premium and Instagram Ads Today!
- We convert new customers and Retarget those who have yet to buy, across ALL of the Facebook platforms
- Place ads on the largest mobile native network in the world, Facebook Audience Network.
- Target potential candidates for recruitment with a Job Listing News Feed Ad
- Promote your event with a Event Response News Feed Ad
- We maximize thousands of demographic and geographic targeting techniques
- Get instant access to client data in our 24-7 online reporting portal
- We can match an email or phone database to customers’ Facebook accounts and target just those people with ads
- Look Alike Audience targeting takes an advertiser’s customer database and finds new matching customer profiles
- We can track when potential customers convert on your website, too!
Household GEO | IP Based Advertising
You provide us with a database of names and physical addresses and we use a patented technology to match those to individual household (or business) IP addresses (internet addresses). Yes, we can isolate individual households and show your display, Native or video ads JUST to those particular households that you want to reach.
It’s direct mail for the internet!
You have all the benefits of direct mail without the cost of printing and postage. And, unlike direct mail, it’s not a one time shot. We target your list of potential customers repeatedly and show them your ads on websites and apps they go to.
Video Targeting
It’s straight forward. All you need is a video to start advertising across thousands of websites that offer video ad opportunities.
This can be any video you want your target audience
to watch and video ads demonstrate some of the strongest
Return On Investment of any type of digital advertising.
Our sophisticated video ad targeting allows you to target your customers in any of the following ways:
- Video Retargeting
- Video Household IP Targeting
- Video Keyword Targeting
- Video A.I. Targeting
- Video Behavioral Targeting
- Video Targeting on Facebook/Instagram
- Video Targeting with Mobile Conquesting
- YouTube Targeting
- OTT and Connected TV
Mobile Conquesting
How It Works: We place your ads across premium mobile apps and mobile web browsing sites within the area you want to reach. We offer dynamically updated ads that show the user the distance they are from your location or if you have multiple locations – the distance to the closest. We can even “geo-fence” around your competitors locations down to a 500 feet radius. We have thousands of categories to choose from and even weather triggers.
Our Mobile Conquesting platform also gives you the opportunity to use full screen ads in addition to standard mobile sized ads. And, ads can be dynamically updated to show the user distance from your location!
Contact Zimmer Digital today for a free consultation on how we can help you include Mobile Conquesting in your marketing strategy.
Pay Per Click Advertising
At Zimmer Digital, our Campaign Managers are Google Ads Certified in Google Search Ads (also known as Pay-Per-Click).
This type of advertising is focused around keywords that are relevant to your business offerings. Our Campaign Managers handle the weekly optimization of your campaign, from building the most sophisticated results-driven ads with up to 4 ad extensions, monitoring bidding on keywords, and driving meaningful conversions to your business; with reporting on lead forms, calls, text messaging, and click to map to your business.
SEO | Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural search results. Usually, the earlier a site is presented in the search results, or the higher it ranks, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Our SEO Campaigns encompass everything from consultation, keyword research, redeveloping the website, creating incoming links, submitting to search engines, optimizing for voice searches and monthly reporting results. We even include our Online Reputation Management platform where you can monitor what is said about your business online. Zimmer Digital is dedicated to the high standard of SEO that major search engines demand.
Audience DNA | Demographics
What is Mobile Conquesting Audience DNA?
During a Mobile Conquesting campaign, our algorithms seek to better define the people who either click on your ads or visit your client’s location. From there we break down the top 10 attributes that make up the people engaging with your ad campaign. You receive a breakout like the one below:
We can then use this information to target additional audiences who have those attributes.
ONCE YOU LEARN YOUR MOBILE CONQUESTING AUDIENCE DNA, WHAT CAN YOU DO WITH THAT INFORMATION?
Utilize this information to help your campaign increase in both performance and conversions. Once you learn more about the behaviors of people clicking on your ads and visiting your location, we can create another line item within your campaign to target people with those exact attributes. We also recommend threading the Audience DNA through your ad campaign by incorporating images or videos that directly speak to your audiences’ interest to make your ad campaign stand out.
Live Chat Messenger
Need a way to show ROI to your clients on their digital advertising? Live Chat on their website is the answer. Having Live Chat on a client’s website enables them to get more leads and engage website visitors with live, trained, chat agents, 24/7.
Live Chat Features Include:
- Live Messenger Chat box installed on your client’s website and text to chat option for mobile too (look – you’ll see our Live Chat – go on, try it!)
- Customized Live Chat box options to match the look of the website
How it Works:
Website visitors are presented with an invitation chat box that is designed to match your client’s website’s look with the option to chat or text (on mobile only). Trained agents with knowledge of your client’s company get lead information. New leads are delivered in real time, with the full transcription of the chat or text conversation.
Did you know most leads come OUTSIDE of business hours? Are you missing out on those leads?